Level 1, 246 Hobson Street, Auckland City 1010, New Zealand
Telephone: +64 9 379 4609
We are an integrated advertising agency based in Auckland city.

Choosing Electric Art means getting the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. We love to create thrilling results for our clients, whether they are one of the world's leading brands or a small non-profit.

It means having a partner that truly cares about you and your success. You can count on us. It's having all the communications services you need under one roof. We'll make it easy, and we'll make it great.

Combining design, strategy and technology, we will help you create interactive experiences that will get you noticed.

For more information, please contact David Riddell or Steve Davies.


SAMOA TOURISM AUTHORITY
Fai Fai Easy

We have been working with Samoa Tourism Authority for the past three years developing and implementing creative advertising campaigns throughout New Zealand and Australia.

2010 will see the newest set of commercials air (below), which will be backed by a solid online campaign.

In addition, a 36 page destination brochure, a eight minute Trade DVD and other marketing collateral have also been produced to support retail offers, trade presentations and roadshows.

TVC - 30 seconds "Smiling"
TVC - 30 seconds "Footsteps"
TVC - 30 seconds "Angels"

SAMOA TOURISM AUTHORITY
Samoa.travel

When we first launched Samoa.Travel over two years ago, we received a "Highly Commended" award from the Webbies Competition in New York.

Since then the site has grown to include an extranet enabling travel agencies around the world to publish their Samoan holidays, thereby taking advantage of the huge traffic the site experiences.

An online booking engine called "Samoa Direct" (launched Jan 10) was also built to enable prospective travelers anywhere in the world to book directly with accommodation and activity providers.

Travel is one of the biggest industries generated online and it’s fantastic to work with a tourism office who understands the importance that the web offers and is not afraid to share in this vision.


AVIS NEW ZEALAND
Snow Savers Campaign

AVIS appointed Electric Art as their digital agency at the beginning of 2009.

Our responsibilities include designing, coding and media buying for all online advertising.

With more customers booking their holidays and car rentals online, it is now fundamental to be noticed and seen in the right places on the web, and AVIS’ overall marketing strategy now reflects this.

We are looking forward to implementing a solid 2010 campaign that builds from last year’s initiatives.
AIR TAHITI NUI
February Deals

We have been working with Air Tahiti Nui and its partners for a number of years assistiing in promoting Tahiti and the airline.

Throughout 2009, media placement had a fundamental shift away from press to online where traffic could be measured as new deals were advertised.

Putting prospective customers 1 click away from making an online booking also contributed to this shift.
DNZ PROPERTY FUND
Graphic Design
We assisted DNZ Property Funds with the development of their new logo.

This look was then carried through their new website which we designed and built using a CMS enabling the client to manage content on the site themselves.

We continue to do on-going work for DNZ including their 144 page annual report.
BUDGET NEW ZEALAND
Autumn Deals Campaign

Budget Rent A Car appointed Electric Art as their digital agency at the start of 2009.

Our responsibilities include designing, coding and media buying all online advertising.

Everytime our creative team produces a stunning banner for AVIS, we then have to challenge them to beat it for Budget.

These are the challenges we thrive on.
YOUR WAY CAR RENTAL SERVICES
Yourway.co.nz

Your Way is a car rental company with offices located in Auckland and Christchurch.

The only way you can book a car from Your Way is via their website, which Electric Art took part in reviewing in early 2009.

After much consultation, it was decided the entire site required a rebuild with a specific focus on the booking process, to make it as simple as possible.

We did this using AJAX and then integrated the booking process into the Google Analytics funnel statistics tool. Once launched, the funnel highlighted that more people were now completing the booking process, resulting in increased sales.