Media Buying

Media buying is not a simple process that happens overnight. It is a strategic process that begins with your brand and the message you are wishing to convey to your target market. You may have multiple messages that you wish to convey to different target markets. Media buying includes distinguishing these audiences, where we can find them and what media channels will reach them effectively. We then create a media plan based on achieving the campaign’s objectives and begin a negotiation and purchasing process with these selected media channels. Once the campaign is complete we collect the data, analyse and create a report along with recommendations for future activity.